PROGRAMMING FOR PUBLIC VALUE

Programming is where cultural intent meets public reality.

We support institutions to design program portfolios—exhibitions, events, learning initiatives, festivals, and mixed-use activities—that are aligned with purpose, audiences, and public value objectives.

This work focuses on:

• Balancing ambition with capacity

• Avoiding program proliferation without coherence

• Making explicit choices about audiences and impact

• Linking programming decisions to social value claims

We help institutions move from asserting public value to designing for it—ensuring that programming choices can be explained, justified, and sustained. This includes working with leadership teams to align artistic, conservation, curatorial, educational, and commercial considerations within a shared institutional logic.